I recently competed in the 3rd Annual iPura Tweet & Blogfest at IBSS 2013, the 2013 International Boston Seafood Show. In this contest, local bloggers vied against each other to present the best, most comprehensive and interesting coverage of the seafood show. An impartial third party judged the contest and the top prize was a significant chunk of change, $1000. Yesterday, I learned that I have been selected as the winner and I am quite happy.
This was not the first time I have won. I was the champion of the 1st Annual iPura Tweet & Blogfest and in their 2nd Annual Contest, they added a prize for Best Coverage of Seafood Sustainability (sponsored by Global G.A.P.), which I also won. This year, there was only a single prize for Best Overall Coverage and my efforts lead to success. Kudos to all the Fish Heads who contributed to my win.
Big thanks also go to the good people of iPura, a food safety company, and especially Jason Simas, who runs their blog and social media. iPura has been supportive of Boston bloggers for several years and they understand the value of social media. They have also been extremely supportive of seafood issues and have helped elevate the visibility of the International Boston Seafood Show. The local print media, the newspapers and magazines, provide very little, if any, coverage of IBSS, often little more than a single basic article. Yet local bloggers, due to the iPura contest, have provides plenty of stories about IBSS.
What does it take to win this contest? Based on my experiences, let me offer some suggestions and advice on how you could win the contest, which hopefully will be held again next year. First, the event is held for three days and it would be most beneficial if you attended for all three days. The more time you are there, the more information you can gather. You will be able to attend more seminars and panel discussions, be able to speak with people at more booths, and be able to taste more seafood samples. The show is huge, and you really need all that time to get an excellent sense of everything.
Third, size does matter. As I said, you receive bonuses for the number of posts and tweets you make and that can make the difference in comparing the work of different people. You should be able to write multiple posts about IBSS, ensuring each post adds to your work, and is not just a rehash of another post. One or two posts probably won't be sufficient to touch on all of the diversity and depth available at IBSS. You will need to write numerous posts to address all of the different issues and stories you find at the seafood show. Ten blog posts, each showing diversity and depth, will trump five blog posts which do the same.
